10 Steps to the Perfect Content Strategy for Your Business

Content strategy and why it matters.   We are currently experiencing a marketing era where content (alone) is no longer king. Content combined with the right content strategy has taken over the throne. Content would be king if we didn’t have the internet and there weren’t millions of new blog posts, articles, and infographics coming…

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Are You Using The Right Facebook Ad Size? See This Guide.

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Facebook Ad Size Summary   Web Traffic Ads: 1200 x 628 px Post Engagement Ads: 1200 x 900 px Carousel Ads: 1080 x 1080 px Video Ads: 16:9 or 1:1 aspect ratio Page Like Ads: 1200 x 444 px   With so many types of ad types available, it can be confusing to make sure…

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What An Article Rewriter Does & Why True Content Marketing Is Better

Article rewriter? What it means…   So there’s this thing called “article rewriting” out there and it’s actually really popular. Some of the writers you follow and read regularly might be doing it too. What it is – it’s basically a way to get around plagiarism by having a person or “rewriting software” plop in…

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If I Owned A Law Firm, This Is How I’d Approach Facebook Ads

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Facebook marketing for law firms…   According to the latest research, Facebook now has over 2 billion monthly active users. Not just users who signed up – these are ACTIVE users. People are checking Facebook constantly and spending a significant portion of their day on the platform. Yet, so many companies, law firms included, continue…

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7 Things an NFL Veteran Taught Me About Starting a Successful Business

Thinking about how to start a successful business? Well, trial and error isn’t always the best approach.   As an experienced digital marketer, I always find it necessary to network with people who have seen a great deal of professional success. As much as I love to take a trial & error approach and do…

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100 Marketing Resume Skills To Win Big This Year (With Free Template)

marketing-resume

The perfect marketing resume and skill set have evolved.   Things have changed for marketers. They’re a lot more complex than they were a long time ago. More trackable. More technical. More options. More ways to succeed. More ways to fail.   Although I don’t have a full career of experience to back this all…

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14 Compelling Reasons To Create A Personal Website This Week

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Making a personal website. People are always looking for ways to stand out from the crowd. It’s difficult. Everybody has a LinkedIn, and you can only make it so good before you exhaust every single option and category. You can have the best resume on the planet (as long as you have read my tips!!!)…

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6 Reasons List Articles Are Popular (and Will Stay Popular)

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Why are list articles popular?   For the past several years, list-based articles have been incredibly popular online. Whether it’s “10 Ways To Get Your Dog To Love You More” or “96.8 Reasons He’s Not The One For You”, there seems to be a list out there for everything. 88 Reasons Cheese Is The Best…

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Become More Self-Aware and Your Life Will Change

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Growing in self-awareness.   People with a strong sense of self-awareness are the best communicators because they understand themselves and others.   Self-awareness is a foundational trait of people who have strong character, a deep understanding of their own emotions and actions, and the ability to understand other points of view. Think of self-awareness as…

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16 Tips for Young People Who Want To Be Taken Seriously

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Not being taken seriously? Is it just because you’re young?   Well, yes and no. It is true that young people are often not taken very seriously, but sometimes it’s for good reason. Luckily, if you’re a young person and you feel like you are not being taken seriously, there are steps you can take…

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