Are You Using The Right Facebook Ad Size? See This Guide.


Facebook Ad Size Summary


Web Traffic Ads: 1200 x 628 px
Post Engagement Ads: 1200 x 900 px
Carousel Ads: 1080 x 1080 px
Video Ads: 16:9 or 1:1 aspect ratio
Page Like Ads: 1200 x 444 px


With so many types of ad types available, it can be confusing to make sure you’re using the right Facebook ad size. However, this HAS to be taken seriously by marketers. So much of an ad’s success is dependent on the creative aspects, so it’s important to always use the perfect Facebook ad size.


An article by Sprout Social states that 75-90% of Facebook Advertising performance depends on the image. You want to make sure you’re taking full advantage of that.


Here are a few of the main types of Facebook ads, their sizes, more information about using each one, as well as a link to more detailed specs directly from Facebook.


1. Website Traffic Ads (also known as Link Ads)

The above example is an article I wrote, then promoted on Facebook. This is a website traffic ad – driving people to a blog post to read more.

Facebook Ad Size: 1200 x 628 pixels

When to use them: Website traffic ads are great for driving sales. Some people also call these “Facebook Link Ads” so if you’ve heard that, this is what they mean. They’re great for getting people to your website to learn more. They work well for companies who have a difficult time explaining something in one ad. But, remember, step one is to make sure you have an awesome website before running ads to it.

Full specs and details: Click here to learn more about this Facebook ad size.


2. Post Engagement Ads

This is an engagement ad I ran. A simple graphic with a business quote, and it got shared over 100 times with a $6 budget.


Facebook Ad Size: 1200 x 900 pixels

When to use them: Post Engagement ads are great for learning what types of content your audience likes and responds well to, so that you can create more of what they like. They’re not meant to be a direct response or ROI play. They’re not meant to drive immediate sales or revenue. They’re simply meant to get people to Like, Comment, Share, or Watch your post. They’re also great for shareable graphics or content that you think could go viral. 

Full specs and details: Click here to learn more about this Facebook ad size.


3. Carousel Ads

Nike used a carousel ad to show off the different customization options for Nike ID. They made it vibrant and interesting, with a Learn More button on each image.

Facebook Ad Size: 1080 x 1080 pixels

When to use them: Carousel ads are a creative way to highlight multiple products, images, or experiences. These can be used for website traffic (commonly used for selling multiple products in one ad) or just for post engagement. If you have some creative ideas, carousels are great for executing them in cool ways.

Full specs and detailsClick here to learn more about this Facebook ad size.


4. Video Ads


The above is an example of what a video ad could look like. SPARK is an ad agency in Tampa. They captured some very eye-grabbing drone footage and used it in a Facebook post.

Facebook Ad Size: Aspect ratio of 16:9 or 1:1

When to use them: Use Facebook video ads when you have a video that will educate, inspire, and evoke emotion in people. Facebook video ads have become more heavily utilized last year and this year, and that trend is likely to continue. However, that comes with more competition. As videos become more of a commodity, make sure you’re only utilizing your best ones, and taking the time to do them right.

Full specs and details: Click here to learn more about this Facebook ad size.


5. Page Like Ads

Here’s an example of a Page Likes ad. It has an image, Like Page button, and a small amount of text.

Facebook Ad Size: 1200 x 444 pixels

When to use them: Facebook Like, or “Page Like” ads are perfect for community growth. They’re great for when a company is first getting started and needs to build an initial fan base. They’re also great for companies who simply want more people to see their content on a regular basis. They work well because unlike Engagement Ads or Website Traffic ads, they gain you a new follower who will see all of your new content – not just one post and possibly never again.

Full specs and details: Click here to learn more about this Facebook ad size.



A few tips to leave you with…

  1. Use as little text as possible within images/videos. Less than 20%.
  2. Use Facebook’s text overlay tool (here) to see if you’re good.
  3. Find somebody who knows Adobe Illustrator for ad creation.
  4. Use Canva to create ads as an alternative to Adobe.
  5. Stock images are fine. I use this to find some.
  6. Only use professional, high-quality videos in advertising.
  7. Keep captions, headlines, and descriptions concise for mobile devices.
  8. Drive to a landing page that correlates to the ad itself.
  9. Always test multiple variations of ads within each ad set.
  10. Images with people typically perform better than without.



Hopefully this helps you understand which Facebook ad size you need. You can see that things are different depending on your goal. Just make sure your mindset remains customer-centric and you’re always providing as much value as possible.


If I were you, I would pin this to your bookmarks or share it with your colleagues, team members, and partners. That way you don’t have to Google it every time! Feel free to comment below with your thoughts and experiences with different Facebook ad sizes or best practices.

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About The Author

Jake Kurtz

I'm a digital marketing professional based in the Sunshine State, specifically Tampa. I write about marketing, careers, self-improvement, productivity, and more.

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