There are a few ways we can work together.

1. Content Marketing

Content marketing is the practice of developing content – such as blog posts, articles, eBooks, tools, videos, infographics, or basically anything else that is valuable for the end user. That is the important part. It is a key way for companies to attract consumers and organically bring them in when they’re searching, browsing, and considering.

Some marketers like to call it a “pull” strategy rather than a “push” strategy, which is when you’re spending money to actively seek out consumers. Content marketing is when they seek YOU out, and all you have to do is be there at the right time.

Learn more about my Content Marketing services.

2. Social Media Advertising

Paid social media is not the same thing as managing an account. Paid is when you actually put money behind your posts in order to reach new people that you may not have otherwise. It’s a way to grow your following, drive engagement, increase website traffic, and make sales.

Think of it as a billboard on somebody’s News Feed. They’re scrolling by, and boom – there you are because you paid for that space. This is very valuable. I can help you put together the right ads, and make sure they're getting to the right people.

Learn more about my Social Media Advertising services.

3. Google AdWords Campaign Management

Paid Search is a form of marketing that allows you to pay for sponsored listings on search engine results pages. You may have heard Paid Search being referred to as “PPC” which means Pay-Per-Click. This is because you are only charged when somebody clicks on your ad.

Google ads are set up and purchased through a platform called Google AdWords. I’d love to discuss your existing digital marketing strategy and how to potentially work this into the mix. If you’re already running paid search, I can help by auditing the existing account and offering ideas to improve, expand, and drive more volume.

Learn more about my AdWords management services.

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